I led the branding identity, art direction, and visual design for the U.S. debut of Rokkatei, a beloved confectionery brand from Hokkaido, Japan. While the project is still ongoing, I have been responsible for creating the brand book, website design, and email communications tailored for the U.S. market.

Transitioning the brand from the cold, serene landscape of Hokkaido to the warm and vibrant setting of California required a careful reimagining of the visual language. To preserve the brand’s understated elegance while making it approachable to a new audience, I worked closely with the photographer to craft a visual tone that feels both subtle and welcoming.

On Instagram, our goal was to spark interest without overwhelming the viewer. Rather than using bold or saturated colors, we opted for a muted, refined palette that reflects the brand’s quiet confidence and gentle presence. Every visual element was curated to communicate sophistication without raising its voice—maintaining harmony between tradition and the new cultural context.